Designing Flow Experience on the Web: A Grounded Theory of Online Shopping Flow

Author

Mahnke, Rolf

Author_Institution

Ludwig-Maximilians-Univ. Munchen, München, Germany

fYear

2014

fDate

6-9 Jan. 2014

Firstpage

3015

Lastpage

3024

Abstract

Flow, the psychological state of deep focus while conducting a fluent activity, has been increasingly examined to explain web users´ post-adoptive behavior. The practical implications of flow on the web are supposed to result in a win-win situation for both users and website operators. However, to date there is little concrete knowledge or advice on how to design a website for flow. This study develops a grounded theory of flow experiences of the users of a large shopping platform, shedding light on the theoretical relationships between concrete realizable website design options, corresponding latent constructs, and the flow experience.

Keywords

Internet; Web design; psychology; retail data processing; Web site design options; Web user post-adoptive behavior; fluent activity; grounded online shopping flow theory; psychological state; shopping platform; user flow experience design; Analytical models; Concrete; Context; Data analysis; Data collection; Encoding; Interviews; flow theory; grounded theory; human-computer interaction; user experience; web design; web development;

fLanguage

English

Publisher

ieee

Conference_Titel

System Sciences (HICSS), 2014 47th Hawaii International Conference on

Conference_Location

Waikoloa, HI

Type

conf

DOI

10.1109/HICSS.2014.376

Filename

6758977