The Analysis of Regional Brand Collaborative Construction from the Perspective of Game Theory

Industry clusters are one of drives to develop the regional economy. But in some regions the industry clusters are shortage of motivation. Many experts and scholars on how to promote the long-term development of a cluster proposed ideas and suggestions. Based on the previous research results the paper presented a study from the perspective of regional brands for the long-term development of industrial clusters. Moreover the construction of regional brand as an important issue was researched in the paper. During the research the paper introduced the idea of collaborative competition and used the collaborative mechanism to construct the regional brand. To achieve the purpose of the study the paper established a model of game and analyzed the conditions of collaborative construction the regional brand using the model. Combining with the conclusions from the model the paper proposed the measures to promote the collaboration to construct the regional brand.