Formalized Research on Incompatibility Problems in Marketing

Business intelligence has become an important factor of the enterprise´s core competence, most researches on business intelligence based on the analysis of data in order to get a result for decision-making. But there are many incompatibility problems in the real world can´t be solved by current methods. In this paper, the structure, extension models, judging methods and solving methods of multi characteristic incompatibility problem are studied through establishing basic-element, extensible set and dependent function. The transformation solving incompatibility problem is called solution transformation. Taking the application in marketing as an example, the applied value of multi characteristic incompatibility problems solving will be explained. Its application in marketing shows that this study provides new tools for the intelligent disposal of contradiction problems.