DocumentCode :
265483
Title :
Evaluating Electronic Market Designs: The Effects of Competitive Arousal and Social Facilitation on Electronic Group Buying
Author :
Yu, Martin Yuecheng ; Lang, Karl R. ; Pelaez, Alexander
Author_Institution :
Sch. of Inf. Syst., Singapore Manage. Univ., Singapore, Singapore
fYear :
2014
fDate :
6-9 Jan. 2014
Firstpage :
4148
Lastpage :
4157
Abstract :
This article presents an evaluation approach for alternative electronic market designs and examines the impact of competitive arousal under time pressure on market performance in a group-buying setting. Drawing on theory from economics, decision theory, and information systems, we present a competitive arousal model for a social buying setting that posits that introducing competitive arousal among buyers reduces buyer profits and that social facilitation can mitigate these costs through better task completion and time to completion rates. Using an economic experiment, we found that rivalry has a negative effect on buyer profits but also that competitive arousal increases the efficiency of social facilitation in terms of group formation. We discuss the implications of these results.
Keywords :
decision theory; electronic commerce; information systems; buyer profit reduction; competitive arousal; decision theory; economics; electronic group buying; electronic market design evaluation; group formation; information systems; social buying setting; social facilitation; task completion; Communication channels; Consumer electronics; Correlation; Cost accounting; Economics; Educational institutions; Experimental economics; competitive arousal; group buying; group coordination; social shopping;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences (HICSS), 2014 47th Hawaii International Conference on
Conference_Location :
Waikoloa, HI
Type :
conf
DOI :
10.1109/HICSS.2014.512
Filename :
6759114
Link To Document :
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