VSATs: marketing issues and predictions for the future

Author

Chase, Scott

Author_Institution

Phillips Publishing Inc., Potomac, MD, USA

fYear

1988

fDate

9-11 Nov 1988

Firstpage

203

Lastpage

206

Abstract

The author reports the opinions of industry leaders concerning VSAT (very small aperture terminal) marketing issues and future potential. The general conclusion is that the VSAT marketplace is a component of a larger data communications marketplace that may generate revenues of up to $10 billion annually by 1992. Fully half of this marketplace is addressable by satellite. However, a number of marketing issues must be resolved if the industry is to realize its fully economic potential; these include a need for solution-oriented, rather than technology-oriented market strategies, standardization of equipment, and creation of trust in satellite service quality

Keywords

economics; marketing; satellite ground stations; VSAT; data communications marketplace; economic potential; equipment standardization; marketing; satellite; solution-oriented market strategies; very small aperture terminal; Aerospace industry; Apertures; Artificial satellites; Communication industry; Communications technology; Cost function; Lifting equipment; Satellite communication; Space technology; Thumb;

fLanguage

English

Publisher

ieee

Conference_Titel

Electronics and Aerospace Conference, 1988. How will Space and Terrestrial Systems Share the Future? Conference Proceedings, IEEE EASCON '88, 21st Annual

Conference_Location

Arlington, VA

Type

conf

DOI

10.1109/EASCON.1988.11251

Filename

11251