Title :
VSATs: marketing issues and predictions for the future
Author_Institution :
Phillips Publishing Inc., Potomac, MD, USA
Abstract :
The author reports the opinions of industry leaders concerning VSAT (very small aperture terminal) marketing issues and future potential. The general conclusion is that the VSAT marketplace is a component of a larger data communications marketplace that may generate revenues of up to $10 billion annually by 1992. Fully half of this marketplace is addressable by satellite. However, a number of marketing issues must be resolved if the industry is to realize its fully economic potential; these include a need for solution-oriented, rather than technology-oriented market strategies, standardization of equipment, and creation of trust in satellite service quality
Keywords :
economics; marketing; satellite ground stations; VSAT; data communications marketplace; economic potential; equipment standardization; marketing; satellite; solution-oriented market strategies; very small aperture terminal; Aerospace industry; Apertures; Artificial satellites; Communication industry; Communications technology; Cost function; Lifting equipment; Satellite communication; Space technology; Thumb;
Conference_Titel :
Electronics and Aerospace Conference, 1988. How will Space and Terrestrial Systems Share the Future? Conference Proceedings, IEEE EASCON '88, 21st Annual
Conference_Location :
Arlington, VA
DOI :
10.1109/EASCON.1988.11251
