Title :
Valuation and value creation of internet companies
Author_Institution :
Lodz Filmsch., Lodz, Poland
Abstract :
Author has described selected problems related to valuation and value creation of Internet related companies. Relationships between the brand, loyalty, trust and valuation were researched. The method of valuing companies based on valuation of Customer Lifetime Value was described. Two kinds of the Internet clients are considered: one-time deal clients and oriented to creating relationships with the supplier. Based on this partition, a valuation model is proposed.
Keywords :
Internet; cost accounting; customer services; Internet companies value creation; customer lifetime value; one time deal clients; valuation model; Cost accounting; Internet;
Conference_Titel :
Computer Science and Information Technology, 2009. IMCSIT '09. International Multiconference on
Conference_Location :
Mragowo
Print_ISBN :
978-1-4244-5314-6
DOI :
10.1109/IMCSIT.2009.5352709
