DocumentCode
2675
Title
The teardown
Author
Dempsey, Paul
Volume
10
Issue
3
fYear
2015
fDate
Apr-15
Firstpage
88
Lastpage
89
Abstract
Design matters. Just ask Apple. You can slip quite a few pounds or dollars on to the retail price by offering slightly more features, better aesthetics and greater ease-of-use than your rivals. However, how does that play out when your rival is yourself?
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
DOI
10.1049/et.2015.0356
Filename
7145561
Link To Document