• DocumentCode
    2675
  • Title

    The teardown

  • Author

    Dempsey, Paul

  • Volume
    10
  • Issue
    3
  • fYear
    2015
  • fDate
    Apr-15
  • Firstpage
    88
  • Lastpage
    89
  • Abstract
    Design matters. Just ask Apple. You can slip quite a few pounds or dollars on to the retail price by offering slightly more features, better aesthetics and greater ease-of-use than your rivals. However, how does that play out when your rival is yourself?
  • fLanguage
    English
  • Journal_Title
    Engineering & Technology
  • Publisher
    iet
  • ISSN
    1750-9637
  • Type

    jour

  • DOI
    10.1049/et.2015.0356
  • Filename
    7145561