Automobile Enterprise´s Mixed Sale Mode Based on E-commerce Supply Chain Management

Author

Xinwu, Li

Author_Institution

Dept. of Electron. Bus., Jiangxi Univ. of Finance & Econ., Nanchang

fYear

2008

fDate

3-5 Aug. 2008

Firstpage

695

Lastpage

698

Abstract

In view of current situation that automobile enterprises are not able to carry out the e-commerce sale fully, a mixed marketing mode is advanced. Firstly, the great superiority in the e-commerce sale mode is illustrated through the analysis and the comparison of traditional automobile sale and e-commerce sale. And then, a system structure is put forward for the e-commerce sale development of current automobile enterprises in which traditional automobile sale mode and e-commerce automobile sale mode coexist to satisfy nowadays situation of the automobile enterprise. Third the specific measures of implementation for this system is analyzed. Finally, superiorities of the mode are summarized when used in two motors corporation.

Keywords

automobile industry; electronic commerce; supply chain management; automobile enterprise mixed sale mode; e-commerce sale mode; e-commerce supply chain management; mixed marketing mode; Automobile manufacture; Automotive engineering; Costs; Electronic commerce; IP networks; Manufacturing industries; Marketing and sales; Marketing management; Supply chain management; Supply chains; Automobile enterprises; E-commerce sales mode; Mixed marketing mode; Supply chain management;

fLanguage

English

Publisher

ieee

Conference_Titel

Electronic Commerce and Security, 2008 International Symposium on

Conference_Location

Guangzhou City

Print_ISBN

978-0-7695-3258-5

Type

conf

DOI

10.1109/ISECS.2008.108

Filename

4606156