Title :
Design of Customer Relationship Management Systems Based on Data Mining
Author :
Jianhong, Zhou ; Yi, Xie
Author_Institution :
Electr. & Electron. Eng., Nanyang Technol. Univ., Singapore
Abstract :
As a new type of data processing tool, data mining technology plays an important role in dealing with massive data, transforming data into valuable information, assisting enterprises in effective CRM decision-making and other aspects. On the basis of detailed analysis of the existing CRM structure, a new design scheme of customer relationship management systems based on data mining is presented and the design details of which are illustrated in detail.
Keywords :
customer relationship management; data mining; CRM decision making; customer relationship management system; data mining; Consumer electronics; Costs; Customer relationship management; Data engineering; Data mining; Data security; Design engineering; Electronic commerce; Information analysis; Information security;
Conference_Titel :
Electronic Commerce and Security, 2008 International Symposium on
Conference_Location :
Guangzhou City
Print_ISBN :
978-0-7695-3258-5
DOI :
10.1109/ISECS.2008.206
