Day 1 keynote: EDA´s key to success: Riding waves of innovation

Summary form only given. EDA must continually ride the waves of design innovation, solving design issues as they emerge. Being the first to develop a solution for a new problem is a win-win for both designers and EDA. The customer gets the tools needed to gain a competitive edge while the EDA Company is rewarded with a leadership position in an emerging market. The best way for EDA to identify new design challenges is to partner with cutting-edge customers: whether they are large established companies, startups or companies in promising new markets or global regions.