DocumentCode
2677042
Title
The Online Third-party Payment Strategies under Price War
Author
Li, Yiqun ; Xu, Zhaoran
Author_Institution
Int. Bus. Sch., Shanghai Inst. of Foreign Trade, Shanghai
fYear
2008
fDate
3-5 Aug. 2008
Firstpage
737
Lastpage
742
Abstract
Based on game theory, especially in "prisoner\´s dilemma game" model, it was analyzed that the price war among third party payment companies in China is inevitable. This paper presents some strategies that can help payment companies to improve advantages in competition and avoid the negative effects that the price war brings. Such as improving income model to increase the profit, providing different products to relieve competitive pressure, expanding value-added services like EDI, and building payment system based on XML to strengthen their construction.
Keywords
electronic commerce; game theory; pricing; China; XML; game theory; online third-party payment strategies; price war; prisoners dilemma game; Buildings; Companies; Consumer electronics; Credit cards; Electronic commerce; Game theory; Licenses; Security; Standards development; XML; Price; Third-party payment; Value-added service; XML;
fLanguage
English
Publisher
ieee
Conference_Titel
Electronic Commerce and Security, 2008 International Symposium on
Conference_Location
Guangzhou City
Print_ISBN
978-0-7695-3258-5
Type
conf
DOI
10.1109/ISECS.2008.25
Filename
4606165
Link To Document