• DocumentCode
    2680922
  • Title

    Marketing [management experiences]

  • Author

    Hother, John

  • fYear
    1999
  • fDate
    36202
  • Firstpage
    42522
  • Abstract
    In this paper, the author recounts his story of stepping into management, on the marketing side, stopping on the way to offer points of advice and outlining the background to his experiences
  • fLanguage
    English
  • Publisher
    iet
  • Conference_Titel
    Stepping into Management (Ref. No. 1999/013), IEE Colloquium on
  • Conference_Location
    London
  • Type

    conf

  • DOI
    10.1049/ic:19990045
  • Filename
    755320
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2680922