Title :
Research on the clients´ satisfaction of agricultural products wholesale markets
Author :
Sun, Qingli ; An, Yufa
Author_Institution :
Econ. & Manage. Sch., China Agric. Univ., Beijing, China
Abstract :
If the agricultural products wholesale market provides the services that can make the clients feel satisfactory, more clients will be attracted into the market. By this way the market can survive in the vigorous competition and get the chance to develop. Theory model of client satisfaction of agricultural products wholesale market is proposed through the improvement and reference of the existing main customers´ satisfaction index models. Using the SPSS software to analyze the survey data to validate the theory model and several hypothesizes. Relevant conclusion and suggestion are given on the basis of researches and analyses.
Keywords :
agricultural products; customer satisfaction; SPSS software; agricultural products wholesale markets; client satisfaction; customer satisfaction index models; Agricultural products; Customer satisfaction; Data analysis; Europe; Hardware; Modems; Sun; USA Councils; Agricultural Products Wholesale Market; Clients´ Satisfaction; Theory Model;
Conference_Titel :
Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4244-3661-3
Electronic_ISBN :
978-1-4244-3662-0
DOI :
10.1109/ICSSSM.2009.5174878