DocumentCode
2689081
Title
An empirical study on the psychological contract structure of service enterprise: With bank for example
Author
Yang, A. Lin ; Yang, B. Li
Author_Institution
Sci. Res. Team, Guangdong Univ. of Foreign Studies, Guangzhou, China
fYear
2009
fDate
8-10 June 2009
Firstpage
682
Lastpage
687
Abstract
On the basis of psychological contract studies at home and abroad this paper analyses service enterprises and draws a psychological contract model for the service enterprise and customer through defining customer psychological contract concept under the marketing situation. Also, it explores the composition of various structural dimensions. It remains to see if contract model can be applied to service business strategies.
Keywords
industrial psychology; service industries; customer psychological contract concept; psychological contract structure; service enterprise; Concrete; Contracts; Educational institutions; Employment; Globalization; Helium; Psychology; Security; bank; psychological contract; psychological contract structure; service enterprise;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on
Conference_Location
Xiamen
Print_ISBN
978-1-4244-3661-3
Electronic_ISBN
978-1-4244-3662-0
Type
conf
DOI
10.1109/ICSSSM.2009.5174968
Filename
5174968
Link To Document