Title :
An empirical study on the psychological contract structure of service enterprise: With bank for example
Author :
Yang, A. Lin ; Yang, B. Li
Author_Institution :
Sci. Res. Team, Guangdong Univ. of Foreign Studies, Guangzhou, China
Abstract :
On the basis of psychological contract studies at home and abroad this paper analyses service enterprises and draws a psychological contract model for the service enterprise and customer through defining customer psychological contract concept under the marketing situation. Also, it explores the composition of various structural dimensions. It remains to see if contract model can be applied to service business strategies.
Keywords :
industrial psychology; service industries; customer psychological contract concept; psychological contract structure; service enterprise; Concrete; Contracts; Educational institutions; Employment; Globalization; Helium; Psychology; Security; bank; psychological contract; psychological contract structure; service enterprise;
Conference_Titel :
Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4244-3661-3
Electronic_ISBN :
978-1-4244-3662-0
DOI :
10.1109/ICSSSM.2009.5174968
