An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business

Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services (LBS) and Global Navigational Satellite Systems (GNSS) infrastructure provides the transport of real-time, scheduled, location-based advertising to individuals and business. In this paper a distributed synchronous platform is proposed called iMAS. iMAS proposes to use an open source platform independent approach to provide the services and interaction with the iMAS system. Intelligent advertising services (IAS) is an integral component of the system and uses a global positioning system (GPS) to enable information to be received depending on the longitude and latitude coordinates of the iMAS device. This allows for contextual information to be used as a means to provide intelligent context-aware location-centric targeted marketing advertisements to the general public. At this stage iMAS is a proof of concept and subsequent research is already under way to test the device in a controlled environment.