Notice of RetractionEffects of Customer Participation on Customer Perceived Value and Customer Satisfaction in B2B Business Model

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper considers the roles of service customerspsila participates in the service production and delivery process. It also explores the effects of customer participation on customer perceived value, customer satisfaction in the service encounter. Furthermore, choosing architectural material industry, it implements empirical study on the relationship between the participation of the downriver enterprises in upriver enterprisespsila operations and customer perceived value, customer satisfaction in B2B business model. The empirical study indicates that higher ldquoperceived effortsrdquo, ldquotask definitionrdquo factors of customer participation lead to a higher level of customer perceived value and a higher level of customer satisfaction, but there is no notable relationship between ldquoinformation-seekingrdquo, ldquopersonal interactionrdquo factors of customer participation and customer perceived value, customer satisfaction. Finally, the management implications, main research conclusions and future research directions about customer participation are discussed.