Title :
Consumer Acceptance of Mobile Services toward a Integrated view
Author :
Sun Quan ; Cao Hao ; You Jianxin
Author_Institution :
Bus. Dept., Suzhou Vocational Univ., Suzhou, China
Abstract :
An integrated technology acceptance model, which comes from the theory of planned behavior and the extended technology acceptance model with perceived credibility based on the mobile servicespsila characteristics, is used to identify the factors that affect consumer intention to use mobile services. The results indicate that the Integrated technology acceptance model has significant effect on explaining behavioral intention to use mobile services.
Keywords :
Internet; behavioural sciences; mobile computing; social aspects of automation; consumer acceptance; integrated technology acceptance model; mobile services; perceived credibility; theory of planned behavior; Communication industry; Computer industry; Electronic commerce; Electronic mail; Information security; Protection; Sun; Technological innovation; Telecommunications; Web and internet services; Behavioral Intention to Use; Mobile Services; Technology Acceptance Model;
Conference_Titel :
Information Engineering and Electronic Commerce, 2009. IEEC '09. International Symposium on
Conference_Location :
Ternopil
Print_ISBN :
978-0-7695-3686-6
DOI :
10.1109/IEEC.2009.62
