Study on Commercial Bank Customer Value Evaluation Based on AHP in Electronic Commerce Environment

CRM is a key to grasp their customers and to win the competition. Then how to better bankspsila CRM? Enough information of customer value and proper CRM strategies are the answer. In electronic commerce environment, commercial banks are able to get their needed information more quickly and timely, through constructing customer value information database. Customer tagmeme evaluating based on customer value is a method of customer segmentation through analyzing customer value. This paper is tried to give a more comprehensive method to evaluate bankspsila customer value, based upon analytic hierarchy process. It divides the customer value into three graded layers by using analytic hierarchy process. It constructs judgment matrixes, calculates relative weights of elements under single criteria and a combined weight of elements of every hierarchy, giving the banks decision making information according to priority and conduct an analysis of customer value segmentation.