Title :
Business intelligence - a case study in life insurance industry
Author :
Xu, Zhenming ; Zhang, Mia ; Jiang, Xiaodan
Author_Institution :
MingYa Insurance Brokers Ltd.
Abstract :
Business intelligence by today is never a new technology instead of an integrated solution for businesses, within which the business requirement is definitely the key factor that drives technology innovation. A case study in life insurance industry is introduced in the paper, to demonstrates how innovative BI infrastructure and application could effectively address major business challenges in China life insurance industry and achieve operation excellence and business impact
Keywords :
competitive intelligence; insurance; business intelligence; business requirement; life insurance industry; Bismuth; Computer aided software engineering; Crisis management; Customer satisfaction; Information analysis; Innovation management; Insurance; Marketing and sales; Performance analysis; Technological innovation;
Conference_Titel :
e-Business Engineering, 2005. ICEBE 2005. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
0-7695-2430-3
DOI :
10.1109/ICEBE.2005.34
