Mass customization model in cluster supply chain based on 2P&2BP

With the development of economic globalization, China is becoming one of the most important world manufacture center. Act as an industrial platform, industrial cluster plays a crucial role and is gradually evolving into a kind of industrial environment in China manufacturing sectors. This paper, from the supply chain perspective, coins a new term ´cluster supply chain´ that refer to industrial cluster and tries to explore its systematic structure. And we found, in the process of production, implementation of mass customization in cluster supply chain is more effective and more efficient and easier than in a single supply chain due to its unique driving model (2P&2BP: pull/push/burst power/bottleneck press) rather than conventional pullpush model, under which circumstances, SMEs (small and medium-sized enterprises) in industrial cluster would have chances to extensively participate cooperate with core companies in the form of supply chain, thus changing overriding views that implementation of supply chain management is a patent for big companies