DocumentCode
2702958
Title
Adept, adapt, adopt: three hurdles for new products
Author
Deffeyes, Robert J.
Author_Institution
Wright Technol. Network, Dayton, OH, USA
Volume
2
fYear
1996
fDate
20-23 May 1996
Firstpage
814
Abstract
New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into its culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing
Keywords
marketing; product development; commercial products; final product; market needs; military technology; new products; product function; technology adaptation; technology adoption; Blood; Companies; Computer aided manufacturing; Costs; Laboratories; Product development; Remuneration; Research and development; Stock markets; US Government;
fLanguage
English
Publisher
ieee
Conference_Titel
Aerospace and Electronics Conference, 1996. NAECON 1996., Proceedings of the IEEE 1996 National
Conference_Location
Dayton, OH
ISSN
0547-3578
Print_ISBN
0-7803-3306-3
Type
conf
DOI
10.1109/NAECON.1996.517745
Filename
517745
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