Title :
Adept, adapt, adopt: three hurdles for new products
Author :
Deffeyes, Robert J.
Author_Institution :
Wright Technol. Network, Dayton, OH, USA
Abstract :
New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into its culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing
Keywords :
marketing; product development; commercial products; final product; market needs; military technology; new products; product function; technology adaptation; technology adoption; Blood; Companies; Computer aided manufacturing; Costs; Laboratories; Product development; Remuneration; Research and development; Stock markets; US Government;
Conference_Titel :
Aerospace and Electronics Conference, 1996. NAECON 1996., Proceedings of the IEEE 1996 National
Conference_Location :
Dayton, OH
Print_ISBN :
0-7803-3306-3
DOI :
10.1109/NAECON.1996.517745
