Incidence of Market Crisis on Decision Makers´ Strategies: An Analysis at the Managerial Level

In environmental crisis enterprises’ propensity to collaborate plays a crucial role. To understand the adoption of collaborative systems, it is of great importance to know about economical effects of collaboration itself. Decision makers should be able to evaluate potential drawbacks and advantages of collaboration: strategies may be seen as a mixture of cost reduction, product differentiation and improvement of decision making and/or planning. In this context information technology may help a firm to create sustaining competitive advantages over competitors. The most important factors affecting benefits of collaboration are market structure, kind and degree of uncertainty faced by the firms, their risk preferences and the collaboration propensity. We present a microeconomic model and use techniques from game theory for the analysis. A new paradigm is formally introduced, taking into account human factor, to see how biased agents can influence the aggregate behaviour within an economic environment.