A Study of Web 2.0 Website Usage Behavior Using TAM 2

Author

Wu, Mei-Ying ; Chou, Han-Ping ; Weng, Yung-Chien ; Huang, Yen-Han

Author_Institution

Dept. of Inf. Manage., Chung-Hua Univ., Hsinchu

fYear

2008

fDate

9-12 Dec. 2008

Firstpage

1477

Lastpage

1482

Abstract

Web 2.0 is a new Internet platform that allows users to build personalized content through participation and sharing. The technologies used and business opportunities brought by this new platform have impacted many conventional Websites. This paper aims to explore the relationships among constructs in Technology Acceptance Model 2 (TAM 2) and survey the general userspsila acceptance of Web 2.0 Websites. The proposed hypotheses are further tested by Structural Equation Modeling (SEM). Based on the obtained results, userspsila acceptance of Web 2.0 Websites and factors affecting their acceptance are discussed to provide a substantial reference for Web 2.0 Website operators.

Keywords

Web sites; human factors; Internet platform; TAM 2; Web 2.0 Website usage behavior; structural equation modeling; technology acceptance model; Communication channels; Equations; Graphics; Information management; Instruments; Numerical analysis; Testing; Video sharing; Web and internet services; Wikipedia; Structural Equation Modeling (SEM); Technology Acceptance Model 2 (TAM 2); Web 2.0;

fLanguage

English

Publisher

ieee

Conference_Titel

Asia-Pacific Services Computing Conference, 2008. APSCC '08. IEEE

Conference_Location

Yilan

Print_ISBN

978-0-7695-3473-2

Electronic_ISBN

978-0-7695-3473-2

Type

conf

DOI

10.1109/APSCC.2008.92

Filename

4780888