Title :
Data Mining and Its Applications in CRM
Author_Institution :
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
Abstract :
This paper, through the introduction of data mining technology, focuses on expatiating on the working methods of data mining technology and analyzing its basic steps. Furthermore, combining with the corporate marketing practices as well as citing the case description, the paper explores the applications of data mining technology in customer relationship management.
Keywords :
customer relationship management; data mining; corporate marketing practices; customer relationship management; data mining; Association rules; Business; Data analysis; Data mining; Databases; Information analysis; Paper technology; Pattern analysis; Risk analysis; Time series analysis; Application; CRM; Data Mining; Data Warehouse;
Conference_Titel :
Computer Research and Development, 2010 Second International Conference on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-0-7695-4043-6
DOI :
10.1109/ICCRD.2010.184
