DocumentCode
2717252
Title
Exploring the factors of online engagement in the era of Web 2.0: An experimental approach
Author
Al-Khalifa, Hend S.
Author_Institution
Inf. Technol. Dept., King Saud Univ., Riyadh
fYear
2008
fDate
16-18 Dec. 2008
Firstpage
204
Lastpage
207
Abstract
One of the main concerns of any newly launched Website is the attempt to increase the level of visitors´ engagement. Engagement, however, is vague and nebulous, its degree can be measured; using statistical tools, yet determining its factors are hard to parameterize. This paper presents our experiment in producing a theoretical framework to determine the factors affecting Websites visitor engagement in the era of Web 2.0.
Keywords
Internet; Web sites; Web 2.0; Website visitor engagement; online engagement; Blogs; Electronic government; Electronic mail; Group technology; Information technology; Navigation; Portals; Radiofrequency interference; Social network services; Usability;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovations in Information Technology, 2008. IIT 2008. International Conference on
Conference_Location
Al Ain
Print_ISBN
978-1-4244-3396-4
Electronic_ISBN
978-1-4244-3397-1
Type
conf
DOI
10.1109/INNOVATIONS.2008.4781678
Filename
4781678
Link To Document