A Process-Supported CBR System for Market Opportunity Discovery

It is a key aspect for enterprises to discover obscure market opportunities to make profits. However, market opportunity discovery (MOD) is considered to be a complex task and ill-structured problem. Case-based reasoning approach is appropriate to this problem as there are sufficient cases of enterprises discovering market opportunities. This paper proposes a Process Model for MOD, describing key factors and core process of MOD, and introduces a process-supported CBR system for MOD, which overcomes the defects of conventional CBR systems on handling procedural case knowledge. The system has been used to support a commercial bank discovering market opportunities in the transition from corporation business to retail business, and the result shows its effectiveness.