Title :
Strategic Analysis of Real Estate Companies in Hangzhou Based on Value Chain Model
Author_Institution :
Zhejiang Gongshang Univ., Hangzhou
Abstract :
In this paper, based on Porterpsilas value chain model, a case study of two real estate companies in Hangzhou was conducted. By the comparison of the two cases, the value added process and some valuable and sustainable resources held by the two companies were identified and revealed. This paper concluded the basis of successfully adopting these resources and capabilities in order to create and/or sustain the competitive advantages in real estate companies.
Keywords :
construction industry; property market; strategic planning; value engineering; Hangzhou; competitive advantages; real estate companies; strategic analysis; value chain model; Cities and towns; Communication system control; Companies; Electronic mail; Finance; Financial management; Logistics; Marketing and sales; Marketing management; Project management;
Conference_Titel :
Computing, Communication, Control, and Management, 2008. CCCM '08. ISECS International Colloquium on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3290-5
DOI :
10.1109/CCCM.2008.86
