Prediction of electricity demand due to PHEVs(Plug-In Hybrid Electric Vehicles) distribution in Korea by using diffusion model

Electric vehicles are now drastically distributed among U.S.A, Japan and European Countries. Especially hybrid cars are main target of electric vehicle. Now the cars which can charge electricity from outer AC grid(110V/220V/380V) were made and they are called PHEV (plug-in hybrid electric vehicle). In 2012 PHEV will be produced in Korea. In this time it is very important that we predict its future distribution volume. However until now it is not analyzed by any technical model. In this paper we propose its electricity demand future prediction by using Bass´ diffusion formula referencing U.S. sales data.