• DocumentCode
    2722355
  • Title

    Lessons learned from retail - capturing the IKEA effect

  • Author

    Kayser, Erik

  • Author_Institution
    Capgemini, Bromma, Sweden
  • fYear
    2009
  • fDate
    26-29 Oct. 2009
  • Firstpage
    1
  • Lastpage
    8
  • Abstract
    In this paper the author addresses the following questions: 1) How to handle channels and channel conflicts? 2) How can telcos leverage the stickiness that retailers are so good at, aka the IKEA-effect? 3) How do I start realizing the IKEA-effect?
  • Keywords
    customer satisfaction; customer services; IKEA effect; channel conflicts; telcos; Costs; Customer satisfaction; Economies of scale; Ecosystems; Lab-on-a-chip; Monopoly; Telecommunications; Wheels;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligence in Next Generation Networks, 2009. ICIN 2009. 13th International Conference on
  • Conference_Location
    Bordeaux
  • Print_ISBN
    978-1-4244-4693-3
  • Electronic_ISBN
    978-1-4244-4694-0
  • Type

    conf

  • DOI
    10.1109/ICIN.2009.5357073
  • Filename
    5357073
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2722355