An Exploratory Cognitive Business Intelligence System

An exploratory study of Web-based cognitive business intelligence systems (CBIS) is presented in this paper. The underpinning concepts and theories are situation awareness, mental model, and naturalistic decision making (NDM). The CBIS is an extension of the traditional business intelligence system with cognitive orientation. It focuses on developing, enriching, and utilizing the executive´s situation awareness, mental models, and other past experience during human-computer interaction, which drives the decision process to approach a naturalistic decision.