DocumentCode :
2735955
Title :
Strategies to target rural PV market in developing countries - a perspective
Author :
Solanki, Chetan S. ; Mudaliar, Siddharth
Author_Institution :
Dept. of Energy Sci. & Eng., Indian Inst. of Technol., Mumbai, India
fYear :
2010
fDate :
20-25 June 2010
Abstract :
The objective of this paper is to describe the Solar PV market with regards to products like solar lanterns, home lighting systems, power packs especially in the rural context of developing countries. Steps taken by some companies in trying to reach the rural market with solar PV product for matching the needs of the rural regions in India are described. In the study of rural PV market two divergent views exist, providing a mass-manufactured product at very low prices and the other of customized solutions supported by soft-financing options through rural banks. While mass produced solar PV products (SPP) may deliver economies of scale bringing down costs, does it guarantee quick sales and user benefits? On the other hand delivering customized solutions to the user may guarantee sales, financing the solution is a difficult and a long-drawn process, casting a doubt on its ability to scale up. An alternative strategy is developed that targets the rural rich rather than the traditional bottom of pyramid users. Its rationale is explained.
Keywords :
marketing; photovoltaic power systems; power system economics; solar power stations; costing; home lighting systems; market strategies; power packs; rural solar PV products; solar lanterns; Batteries; Companies; Fans; Government; Inverters; Lighting; Marketing and sales; India; Rural PV market; Solar home lighting system; Solar lantern;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Photovoltaic Specialists Conference (PVSC), 2010 35th IEEE
Conference_Location :
Honolulu, HI
ISSN :
0160-8371
Print_ISBN :
978-1-4244-5890-5
Type :
conf
DOI :
10.1109/PVSC.2010.5614367
Filename :
5614367
Link To Document :
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