Title :
Advertising in human centric communication networks
Author :
Chou, Yu-Feng ; Cheng, Ray-Guang ; Ku, Pei-Yuan
Author_Institution :
Dept. of Electron. Eng., Nat. Taiwan Univ. of Sci. & Technol., Taipei, Taiwan
Abstract :
A human centric communication network (HCCN) is a communication network offering human centric (or, social-network-based) mobile Internet services. This paper proposes a three-layer network architecture to model the relationship among users, their social groups, and the serving radio access networks for HCCN. Based on this model, several advertising techniques in HCCN are investigated. Simulation results showed the effectiveness of four algorithms in different application scenarios.
Keywords :
Internet; mobile computing; radio access networks; HCCN; human centric communication network; human centric mobile Internet services; radio access networks; three-layer network architecture; Communication networks; Humans; Mobile communication; Multimedia communication; Peer to peer computing; Radio access networks; Social network services; broadcasting; cognitive radio; human centric communication network; network modeling;
Conference_Titel :
Wireless Communications and Mobile Computing Conference (IWCMC), 2011 7th International
Conference_Location :
Istanbul
Print_ISBN :
978-1-4244-9539-9
DOI :
10.1109/IWCMC.2011.5982830
