Title :
Research on a method of Ajax-based Web user behavior collection
Author :
Zhu, Zhiqing ; Wang, Qian ; Xu, Huiyang ; Wang, Hongmeng ; Bing, Lixin
Author_Institution :
Dept. of Electron. Eng., Beijing Univ. of Post & Telecommun., Beijing
Abstract :
Nowadays, the B/S-based e-commerce application mode has been more and more accepted by the people. In order to adapt to the increasingly complex needs of e-commerce marketing, the collection and analysis of Web user behaviors has been given more attention. This paper brings out a design idea of Ajax-based system that collects analyses and feedback the Web user behaviors. It then focuses on the method of Web user behavior collection, and discusses several schemes. Finally, based on these schemes, a simple test Web site is designed and implemented to have a 100 people small-scale test. The analysis of the test results approves the correctness of the method this paper brings out. At the end of this paper, it points out the guiding role to the actual production engineering application and the reference value to the research in other field of this method.
Keywords :
Web sites; consumer behaviour; electronic commerce; Ajax-based Web user behavior collection; Web site; e-commerce; marketing; user feedback; Algorithm design and analysis; Business; Data analysis; Data mining; Feedback; Pervasive computing; Production engineering; Testing; Web page design; Web server; Ajax; Pervasive Computing; Web user behavior; asynchronous; collection;
Conference_Titel :
Pervasive Computing and Applications, 2008. ICPCA 2008. Third International Conference on
Conference_Location :
Alexandria
Print_ISBN :
978-1-4244-2020-9
Electronic_ISBN :
978-1-4244-2021-6
DOI :
10.1109/ICPCA.2008.4783750