Applying Fuzzy Set Theory on New Product Launch Decisions for Internet Commerce

Many articles have investigated new product development success and failure. However, the existing literature offers little decision-making guidance to managers on how to successfully introduce a product that exhibits network effects. In this article we discuss the factors affecting new product launch success for internet commerce. The study uses the fuzzy logic to develop a fuzzy decision making model to implement evaluation of each factor, which can help decision-maker to get a better judgment. Via implementing this system, we not only can understand the main factors affecting new product launch, but also the internet commerce companies can assess themselves to adjust factors associated with higher success.