Forecasting of innovational activity efficiency on the basis of competitiveness rate

Success of any firm is defined, first of all, by its competitiveness which, in many respects depends on fast reaction on a market condition modification, novelty and efficiency of the accepted solutions, the used methods, produced products. The estimation of competitiveness of innovations, revealing and use of competitive advantages, definition of optimum portfolio innovations, are the major aspects of market researches creating a basis for strategy and tactics development of enterprise activity, determination of investment priorities. In this paper the author develops the methodological means, permitting to evaluate competitiveness of the enterprise and innovations introduced on it.