Forecasting optimal tourism product demand and price

The paper presents the methods of forecasting the optimal tourism product demand and price. The basis of its constructing is dependence of demand on a number of factors. Applying the up-to-date economic and mathematic methods, it is possible to determine the type of interconnection between specific factors and forecast the market potential. The application of the methods allows the risks of overestimated or understated tourism product demand. The paper considers an example of calculation procedure for travel firm in Novosibirsk.