DocumentCode
2742226
Title
Aspects of teaching professional English for marketing
Author
Dashkovskaia, Anastassia
Author_Institution
Tomsk Polytech. Univ., Russia
Volume
3
fYear
2004
fDate
26 June-3 July 2004
Firstpage
301
Abstract
The article discusses the possibility of using authentic advertising materials that make the process of teaching of professional communication more efficient. The emphasis is on the peculiar characteristics of advertising materials and the professional polylogue as the most suitable, commonly used in business environment way of organizing professional communication in the sphere of marketing.
Keywords
advertising; educational aids; professional communication; teaching; authentic advertising materials; marketing; professional English teaching; professional communication teaching; professional polylogue; Advertising; Business communication; Companies; Cultural differences; Education; Internet; Modems; Natural languages; Organizing; Professional communication;
fLanguage
English
Publisher
ieee
Conference_Titel
Science and Technology, 2004. KORUS 2004. Proceedings. The 8th Russian-Korean International Symposium on
Print_ISBN
0-7803-8383-4
Type
conf
DOI
10.1109/KORUS.2004.1555760
Filename
1555760
Link To Document