Keynotes

An organization based on product lines evolves a common marketing strategy, and strengthens core competency around strategic business interests and goals. The goal is to produce quality products consistently and predictably by moving toward an asset-supported, component-based product lines development approach. This transition must be planned carefully encompassing not only technical issues but also organizational and business aspects. Here, some questions referring to the technological challenges of building product lines is addressed. Some of the most relevant contributions in the SPL research timeline from details of a survey conducted, is discussed.