Empirical Study on the Utility Analysis Model for E-financial Innovation Diffusion

The importance of e-finance in modern economies has grown considerably these years. The disciplinarian existing in the dynamic diffusion process has been found via the study result from many e-financial innovation diffusion processes in the markets of many countries. This paper combined the utility analysis and the series growing coefficient calculation with the basic model for e-financial innovation diffusion utilizing the Verhulst model as its benchmark so as to more accurately determine the point of saturation and more better forecast the diffusion process. In addition, the empirical studies have been done both for Taiwan credit card market and China mainland bank card market. The result will provide the theoretic reference for the strategy making of financial institutions and the regulation making of the supervisor.