E-commerce Concerns: Cross-Cultural Factors in Internet Marketing

The development of E-Commerce has generated strong impacts on world economy; the Internet together with many other factors fastens the process of the globalization. To be aware of and sensitive to the cultural differences is a major premise for the success in the world marketplace. This would apply to both traditional marketing and the new electronic based Internet marketing. This paper discusses and analyzes several key cross-cultural issues in the Internet marketing imperative from an anthropological perspective.