An Empirical Research on Users´ Acceptance of Smart Phone Online Application Software

Together with the development of wireless Internet technology, smart phone online application software comes up as a new application of IT. Userspsila intention and behavior determine the success and innovation orientation of the software. On the basis of UTAUT, the empirical research proves that trust beliefs and psychographics influence the acceptance of smart phone online software. Furthermore, it suggests that software providers should focus on the userpsilas uniqueness, enjoyment perception, perceived easiness, perceived usefulness as well as effort expectation, and finally develop the trust between users and software providers.