Title :
A Study about the WOM Influence on Tourism Destination Choice
Author :
Zhu, Min ; Lai, Shenquiang
Author_Institution :
Finance & Econ. Dept., South-west Univ., Chengdu, China
Abstract :
From EWOM perspective, this paper empirically studies how the online information influences on the tourism destination choice. The research concludes that the volume of the online reviews and the tourist blogs correlate significantly with the actual tourist reception population, but comments grades and the volume of travels consultation do not correlated significantly with tourist reception population.
Keywords :
Web sites; information services; travel industry; EWOM influence; online information influences; online reviews; tourism destination choice; tourist blogs; Electronic commerce; EWOM; tourism destination; tourist behavior;
Conference_Titel :
Electronic Commerce and Business Intelligence, 2009. ECBI 2009. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3661-3
DOI :
10.1109/ECBI.2009.104
