DocumentCode
2748790
Title
Notice of Retraction
The application of semantic expression in tableware designs
Author
Liu Ling
Author_Institution
Inf. Eng. & the Electromech. Eng. Sch., Beijing Inst. of Graphic Commun., Beijing, China
fYear
2011
fDate
16-17 July 2011
Firstpage
170
Lastpage
173
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In the society reigned by the logic of signs, product semantic expression definitely facilitates the promotion of the product itself largely. As an industry product, tableware is no exception in application of semantic expression. This paper analyses the five major aspects of the semantic expression in tableware design, which are shape semantic, color semantic, material semantic, emotion semantic and culture semantic. Moreover, this paper projects more accurately the in-depth signification hidden in the customer consciousness and sub-consciousness, such as psychology, culture, society, environment and so on to the shape of the tableware. Consequently, it echoes with users´ perception and appreciation.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In the society reigned by the logic of signs, product semantic expression definitely facilitates the promotion of the product itself largely. As an industry product, tableware is no exception in application of semantic expression. This paper analyses the five major aspects of the semantic expression in tableware design, which are shape semantic, color semantic, material semantic, emotion semantic and culture semantic. Moreover, this paper projects more accurately the in-depth signification hidden in the customer consciousness and sub-consciousness, such as psychology, culture, society, environment and so on to the shape of the tableware. Consequently, it echoes with users´ perception and appreciation.
Keywords
consumer behaviour; cultural aspects; customer profiles; product design; psychology; color semantic; culture semantic; customer consciousness; customer culture; customer psychology; emotion semantic; material semantic; product promotion; product semantic expression; shape semantic; tableware designs; user appreciation; user perception; Cognition; Cultural differences; Image color analysis; Materials; Psychology; Semantics; Shape; colour; culture; emotion; material; semantic expression; shape; tableware design;
fLanguage
English
Publisher
ieee
Conference_Titel
Product Innovation Management (ICPIM), 2011 6th International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4577-0359-1
Type
conf
DOI
10.1109/ICPIM.2011.5983628
Filename
5983628
Link To Document