Title :
Notice of Retraction
Tourism product innovation strategy and protection mechanism
Author :
Zhao Liang ; Li Hong-na
Author_Institution :
Sch. of Bus. & Adm., Univ. of Sci. & Technol. Liaoning, Anshan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
First described products and services, tourism agency services, the concept of product innovation and product innovation for the tourism service problems, put forward China Tourism Service product innovation strategy. Tourism products that must operate through the establishment of the right to use the market to play the role of tourism industry associations and innovative marketing concepts, the development of patent tourist souvenirs, and other measures to establish a tourism agency brand, to achieve product innovation and built protection mechanisms of tourism agency.
Keywords :
innovation management; marketing; patents; strategic planning; travel industry; China; innovative marketing; patent tourist souvenirs; tourism agency brand; tourism agency protection mechanisms; tourism agency services; tourism industry; tourism product innovation strategy; Business; Economics; Industries; Law; Patents; Standards; Technological innovation; product innovation; protection mechanism; the product of tourism industry;
Conference_Titel :
Product Innovation Management (ICPIM), 2011 6th International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4577-0359-1
DOI :
10.1109/ICPIM.2011.5983651
