On customer perceived value to supermarket

Today, CPV is becoming a new source of competition advantage of corporation, and supermarket operators are aware of the advantage of customer loyalty on the basis of customer perception, which is the impetus to customer´s new buying and successive patronage, ultimately leading to more business profits. In this article, the authors analyzes implication of CPV of supermarket, based upon which it´s concluded the necessity for promoting CPV to supermarket, set up the model constituting CPV to supermarket, and give some advice on strategy for promoting CPV to supermarket.