Electronic Waste Recycling Preferences in California: The Role of Environmental Attitudes and Behaviors

The growing stockpiles of electronic waste (e-waste) pose a threat to human and environmental health if improperly disposed because of the hazardous materials in e-waste. The number of recycling programs across the U.S. is increasing, yet little is known about household e-waste recycling preferences. Our survey of California households indicates that most prefer curbside recycling, but drop-off recycling at regional collection centers also has widespread support. Most importantly, we find that it is important to include information on environmental attitudes and behaviors when estimating willingness to pay (WTP) for e- waste recycling; neglecting environmental attitudes can result in a biased WTP. Other key predictors of WTP include age, gender, ethnicity, and attitudes toward the role of business in protecting the environment.