Cloud-based innovation of Internet long tail

Cloud computing has been considered as a significant change, especially to the so-called “long tail” in the Internet industry, which targets at a niche market. This paper focuses on the innovation of Internet long tail in the cloud environment. For this purpose, it systematically analyzes and summarizes the influence of cloud computing on innovation and how to seize these opportunities for Internet long tail. The result reveals that Cloud computing has brought unprecedented innovative opportunities for Internet long tail to access to the markets monopolized by big corporations, making the long tail more valuable to meet the various demand.