Notice of RetractionStudy on obtaining enterprise competitive advantage based on customer value

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper discusses the obtaining of enterprise competitive advantage based on the strategy of delivering customer value from the perspective of sustainable marketing. First of all, it provides an overview of customer value. Second, the paper explores the relationship between customer value and enterprise competitive advantage. Then it proposes the STV triangle model which stands for Strategy, Tactic and Value for sustainable marketing system in company. Finally, it describes how the virtuous circle within the triangle contributes to enterprise competitive advantage by identifying customer value, providing customer value and then promoting the value.