Conceptualizing mBusiness

Mobile business is relatively immature research field, and therefore information regarding this phenomenon and its certain features and functions is not always available or up-to-date. It is a constant on-going process, which develops new business segments and growing opportunities for companies and users. To provide an outline, this paper begins with exploring the most important terms, as well as terms environing the mobile Business field. Then, it continues with mobile business features, performers, business models, development drivers, and the technologies in mBusiness as well as mobile devices. And the paper ends with two case study examples.