Title :
Detection of disease outbreaks in pharmaceutical sales: neural networks and threshold algorithms
Author :
Guthrie, Glenn ; Stacey, Deborah A. ; Calvert, David ; Edge, Victoria
Author_Institution :
Comput. & Inf. Sci., Guelph Univ., Ont., Canada
fDate :
31 July-4 Aug. 2005
Abstract :
Syndromic surveillance involves monitoring data that could indicate disease trends a population, such as gastrointestinal illness and respiratory illness. Different types of data can be used to detect potential outbreaks of disease or biological contaminant based on deviations from historical norms. The system discussed in this paper is intended to detect aberration by identifying changes in sequence data that do not match the norms for a given time and location. Artificial neural networks (ANNs) were used to detect changes in the sales trends for over-the-counter (OTC) pharmaceuticals. Early detection of an outbreak allows public health officials to respond faster to potential outbreak situations. Our research examines the application of a multilayer perceptron using back-propagation learning and a moving window of the daily OTC sales values as inputs. The network is trained to identify changes in the sales trends which can be an indicator of a change in the population´s health. The sales data exhibits a large amount of variability and the ANN must be trained to process this without prematurely signalling that a change has occurred. The network is trained using multiple years (hundred´s) of simulated sales data containing simulated outbreaks. The success of the ANN is determined by its accuracy and by the amount of time (number of days into the outbreak) that the system takes to correctly signal that an anomalous trend is occurring.
Keywords :
backpropagation; diseases; neural nets; pharmaceuticals; sales management; OTC sales value; artificial neural network; back-propagation learning; biological contaminant; disease outbreak detection; gastrointestinal illness; multilayer perceptron; over-the-counter pharmaceutical; pharmaceutical sale; respiratory illness; syndromic surveillance; threshold algorithm; Artificial neural networks; Diseases; Gastrointestinal tract; Marketing and sales; Monitoring; Multilayer perceptrons; Neural networks; Pharmaceuticals; Public healthcare; Surveillance;
Conference_Titel :
Neural Networks, 2005. IJCNN '05. Proceedings. 2005 IEEE International Joint Conference on
Print_ISBN :
0-7803-9048-2
DOI :
10.1109/IJCNN.2005.1556429